They say they are just like Jesus and encourage questions. For example, rather than telling his disciples who he was, Jesus asked them.
(Matthew 16:13-17) . . .Now when he had come into the parts of Caes‧a‧re′a Phi‧lip′pi, Jesus went asking his disciples: “Who are men saying the Son of man is?” 14 They said: “Some say John the Baptist, others E‧li′jah, still others Jeremiah or one of the prophets.” 15 He said to them: “You, though, who do you say I am?” 16 In answer Simon Peter said: “You are the Christ, the Son of the living God.” 17 In response Jesus said to him: “Happy you are, Simon son of Jo′nah, because flesh and blood did not reveal [it] to you, but my Father who is in the heavens did.
So - yes right Jesus was honest and allowed others to identify him from what they were observing.
Well, when was the last time you saw a question in a Watchtower study saying, "who do you think the Governing Body are?"
And if there is such a question I bet the answer in the paragraph does not read, "they are a bunch of lying, stinking toe-rags." And if you were to answer as such (maybe using less colourful language) you would be in danger of being put straight into their catapult.